How to Make App Store Product Page Header and Search Result Artwork (3840×1646, 3:2, 5244×2950)

TL;DR

In a custom-size project, add pages with the header (3840×1646), search (3:2, up to 3840×2560) or universal (5244×2950) presets. The universal page shows header and search crop guides and a shared safe zone, exports as PNG and uploads through the App Asset Library.

The problem

Beyond screenshots, the App Store now has extra artwork slots: a wide header for the product page and a 3:2 image for search results, or one big image that serves both. Each has its own size, its own crop, and its own safe area, so a design that looks great as a header loses its subject when it’s cropped to the search shape. Calculating crops in a general design tool is fiddly, and the file format rules are strict.

What AppShots provides

In a project with a custom canvas, pages can have their own size, like frames in Figma. The presets include:

PresetSize
App Store header (21:9)3840×1646
App Store search result (3:2)3840×2560
App Store universal asset (16:9)5244×2950
App Store event card (16:9) / event details (9:16)1920×1080 / 1080×1920

Templates for “App Store header and search results” set these up for you.

On the universal page, the editor draws crop guides for the 21:9 header and the 3:2 search result, plus the safe area common to both. The guides help you design and are never exported.

Steps

  1. Create a custom-size project, or start from the header and search template.
  2. Add the preset page(s) you need.
  3. Keep your subject and key text inside the shared safe zone on the universal page.
  4. Export. The universal page is always PNG.
  5. To upload, use the top bar’s Upload, which lists what each page will be used for. A specific page fills its own slot first, and a universal page fills what remains.

Notes

  • These sizes belong to custom projects. Device projects stay at their exact store sizes.
  • Upload goes through the App Asset Library only, with no fallback.
  • Pro is needed to upload. Exporting the files is free.
  • Slots follow Apple’s reference data at upload time, so if a size isn’t accepted yet, the dialog tells you.

FAQ

What sizes are the presets? Header 3840×1646 (21:9), search result 3840×2560 (3:2), and a universal asset 5244×2950 that serves both.

Why does my universal page export as PNG when I chose JPEG? App Store Connect only accepts PNG for it, so those pages are always PNG.

Do crop guides export? No. They show only in the editor.

Can I upload them? Yes, with Pro, through the App Asset Library. They have no screenshot-set fallback.

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